“The more I thought about it, I wanted to make this appealing,” Bryner said. “In the class, Brian Davis, the instructor, was this high-energy guy who knew what it was like to think big and push your way through. He said that it would be uncomfortable, but I needed to make connections and surround myself with successful people.”īryner took the advice and talked to competitors and people like Tony Busch, a SCORE mentor, who reached out and offered assistance. He learned how to do a capacity analysis, and dug deeper into the reason why high-speed racing has been popular in other areas. Bryner said the course work encouraged him to ask questions such as, “What is the problem you’re trying to solve? What is the big picture here? What is a realistic estimate of the revenue and expenses? How do I make this feasible?”Īs an engineer, the financial part of the plan was easier than the narrative, and he felt challenged to be able to put the plan into words that would encourage others to support it. In addition, Midwest Super Speedway would create between 20 and 30 jobs.Īll of these statistics come from what he gleaned from the e-seed courses and mentors. At a cost of $45 to $60 per ride, that would mean revenue of more than $2 million in the first year, and with steady growth, the business would be earning a profit after 18 months. He anticipates opening the course for corporate and training events, leagues, and private parties. When Bryner polled a sample of residents, 80% said they would visit many on a regular basis. MORE: For Titletown Tech's Craig Dickman, hobbies and work blend together to create balanceīut he says that the cost can be justified by the projected income. Experience entertainment is a $111 million industry, and there are 133,000 people in the market area who fit his target age range. Unlike a more familiar go-kart track, the race cars would go at speeds up to 50 mph and provide more of a real-life experience. MORE: Clintonville woodworker hopes to carve out time for marketing his new business "You have to tear out flooring, knock down walls, and add an extensive barrier system.” “A big portion of this cost is the buildout," Bryner said. His business doesn’t come with a small price tag. Bryner, a mechanical engineer, has scoped out sites, obtained bids from contractors, and priced out fast racing cars. When added together, he is looking at a cost of about $2.5 million. “The biggest challenge has been solidifying my business plan and going over it with a fine-tooth comb to bring it to perfection. What is the best way to plead my case to landlords and the bank? How fast can I line up investors and get financing?”
“I would love to be open at the beginning of 2022,” Bryner said. He met with a Fox Cities SCORE mentor, and took the e-seed course offered by the Venture Center at Fox Valley Technical College. He entered pitch contests and presented at One Million Cups for additional feedback.īryner, now armed with over a year of dedicated planning and research, needs financing to bring an exciting entertainment business to the Fox Cities - an indoor high-speed electric go-kart track. In planning his business, Midwest Super Speedway of Appleton, Zac Bryner took advantage of multiple resources.
0 kommentar(er)
